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Wednesday, May 1, 2013

Who are the B.U.F.F. Dudes?

Who are the B.U.F.F. Dudes? They’re two dudes who want to help the masses Better Understand Food & Fitness, a.k.a., get people B.U.F.F. Why? Well, did you know more than one-third of adults in the United States are obese? Obesity-related conditions include heart disease, stroke, type 2 diabetes and certain types of cancer, some of the leading causes of death.

There’s a war out there, and the fitness army is getting hammered by the incoming waves of bad eating habits, lack of exercise and non-existent hygiene. But there’s hope. There’s the B.U.F.F. Dudes.

The battle won’t be easy, and in order to win we’ll have to become just as obsessed with victory as they are. No matter how fortified your body becomes, the war is never over. One hamburger turns into ten, and a missed day at the gym turns into 3 months. All the while they’re waiting beyond the French Fry colored horizon; eager to deep-fry you in their vats of high-fructose corn syrup and stamp you in their gelatine molds so that you’ll once again become a chubby footsoldier in their oversized (and overweight) army.

We’ve got our backs against the wall. By the year 2030 42 percent of all adult Americans will be obese. Worse, the already obese are getting fatter. Severe obesity will double by 2030, when 11 per cent of adults will be nearly 100 pounds overweight, or more. We may be outnumbered but we’re not outgunned. With your help the Buff Dude Army will grow, and through watching our weekly videos and Blog posts you’ll develop your Guns, Shields, Abs and Wheels and build your human machine into a wrecking ball; smashing down high blood pressure, ripping apart bad cholesterol and destroying unwanted body fat as it tries to sink its greasy claws into your newly chiseled physique.

Remember: the battle may seem like it’s lost but the war is just beginning. The line has been drawn, choose your side.

Are you ready? The B.U.F.F. Dudes are.